Katharina Greve



I joined the Cambridge Service Alliance in October 2014 as a doctoral student under the supervision of Professor Andy Neely and Dr Veronica Martinez. My doctoral research is sponsored by EPSRC. My major research interests revolve around co-creation in living labs.

Living labs – an innovation approach that has gained a lot of attention from European policy makers and innovation scholars since the mid 2000s – rely on co-creation as a central process for value creation. However, as living labs engage with a wide set of stakeholders such as customers, companies and universities, coordinating co-creation is complex because it requires the inclusion of more activities and actors than those of traditional innovation models. I am interested in understanding different stakeholders involved in the co-creation process in living labs. The purpose of my research is to build a framework that outlines how co-creation can be facilitated successfully in such a multi-stakeholder environment.


I hold a MSc in Management, Organisations and Governance with Distinction from the London School of Economics and Political Science and a BA (Hons) in International Business with a first class degree from the University of Greenwich. Prior to my undergraduate degree, I completed an apprenticeship as an Office Administrator at Ribes Kunststofftechnik in Germany and worked as Cultural Representative for Walt Disney World in the USA. Whilst completing my postgraduate degree, I worked as an independent consultant for Bloomberg LP in the UK.

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  • Living Lab
  • Co-creation
  • Open innovation

Cambridge Service Alliance

The Cambridge Service Alliance is a unique global alliance between leading businesses and universities. It brings together the world’s leading firms and academics, all of whom are devoted to delivering today the tools, education and insights needed for the complex service solutions of tomorrow.  Its members are BAE Systems, Caterpillar Inc., IBM and the University of Cambridge’s Institute for Manufacturing and Judge Business School. 


Cambridge Service Alliance
Institute for Manufacturing
University of Cambridge
17 Charles Babbage Road

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